2014 Annual Report Design…

Leon County’s Annual Report is by far one of the most imperative documents for the organization that informs the public of Leon County’s overall performance over the past year… And I get to design it. Unfortunately, there will not be a lot of new design elements to be introduced this year because the frame work will need to remain the same as the previous year. So I am searching for ways to make this document fresh and new, while keeping the overall frame work.

I am researching ways to report results and display overall teamwork through placement of photos and design elements. I want this to look modern and fun, while still relaying important facts and research. Often these two concepts don’t go well together and the overall design leans more to one end of the spectrum. I’m looking to balance this equation with my design.

Here are a few snapshots of the research I’ve done to draw inspiration:

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