What Reading Does for the Creative Mind

“Books give a soul to the universe, wings to the mind, flight to the imagination, and life to everything.” Despite the research, documents, and experts that recommend reading books as part of your daily routine, there are staggering statistics out there about how little people read nowadays. 25% of adults will not read a singleContinue reading “What Reading Does for the Creative Mind”

Branding: The Office of Economic Vitality

This branding project hit my desk one morning with a pretty tight deadline. I love creating identities, but this one was tough. The challenge here was to brand one of Leon County’s newly established offices with a simple and clean color palette while also sending a clear message of what the office aims to accomplish: Business GrowthContinue reading “Branding: The Office of Economic Vitality”

2014 Annual Report Design…

Leon County’s Annual Report is by far one of the most imperative documents for the organization that informs the public of Leon County’s overall performance over the past year… And I get to design it. Unfortunately, there will not be a lot of new design elements to be introduced this year because the frame work willContinue reading “2014 Annual Report Design…”

CANVA – Amazingly simple graphic design…

I’m always searching for sites that offer inspiration, first and foremost, but also easy access to ideas and design elements. A co-worker of mine stumbled upon Canva.com. Canva is an easy to use online design tool that allows people who aren’t graphic designers, design beautiful designs for just about any occasion. Canva offers layouts forContinue reading “CANVA – Amazingly simple graphic design…”

Operation Thank You – The Perfect Logo…

Another Leon County project has sparked many creative thoughts. Just to inform you: Leon County has a long tradition of supporting its local veteran community through an array of programs and services. Since 2012, the County has held Operation Thank You events each year to honor veterans who have dedicated their lives in order toContinue reading “Operation Thank You – The Perfect Logo…”

Live Well LEON – Save the Date Design…

As part of becoming a part of the Leon County family in beautiful Tallahassee, FL, I’ve been getting familiar with the overall design elements and requests made throughout our departments. One recent request was to create a save the date for the annual Live Well LEON Well-Being Fair. I was able to incorporate the bright colorsContinue reading “Live Well LEON – Save the Date Design…”

He only takes the best…

My father, Valentin Z. Rodriguez, passed away on February 11, 2014 at approximately 9:45 AM. The immediate cause of his death was respiratory failure, candidemia, sepsis syndrome and renal failure. All with which started from a mild fever and cold that led to the flu and developed into pneumonia. But none of this is relevantContinue reading “He only takes the best…”

A Graphic Designer’s Christmas List

Deciding on Christmas gifts is always such a hassle for me around this time of year. I never know EXACTLY what to buy someone. I thought it would be nice to post a gift guide for those of you who might have a graphic designer on your list this Christmas. Whether it is a familyContinue reading “A Graphic Designer’s Christmas List”