Using retro themed design elements is the latest trend in graphic design. Retro designs can be characterized by period icons, vivid graphics and pale colors.
Although I’ve noticed this trend in layout design as well as advertising and logo design, I’ve chosen to include images of logos particularly.
Why the New Trend?
I believe retro designing interweaves time, styles, tastes and ages. Mixing modern graphics with old designs helps to create a vintage appeal. People often associate “value” with old things. While value element helps draw in visitors, the modern design elements help keep them hooked. Maybe the fact that a lot of us think that life was much more simple “back then” has something to do with the design’s popularity. Perhaps retro and vintage designs take us back to a place where life was much more relaxed than it is today.
Design Elements to Retro Design
Retro designing has several elements are often repeated. Handwritten scripts are very popular. Some designers use old cars, retro product models, old fashioned photographs, early electronic devices and other such old images for creating retro look. Some designs reflect the celebration of sixties to space travel while others prefer to highlight post-war optimism and ad campaigns of ‘50s. The use of military themes like old war planes and badges are also very effective. There are certain elements that contribute in making a design retro.
Here are some examples:
1. Using Shapes
2. Color Schemes
3. Typography
4. Textures
So whether using these retro elements in designing is an attempt to bring back the memories of past or just to keep up with the trend – either way the outcome can be quite eye catching. When a designer purposely develops an old design and blends it with a modern appeal, we get true retro effect.
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