Through my experience in design I have done very little package design. In efforts to stay versatile. I research and play around with services in the field that I don’t get a lot of exposure to. Which leads me to the branding and packaging the London House of Coffee, designed by Reynolds and Reyner.
Reynolds and Reyner is a design studio in the Ukraine who’s philosophy is rooted in the true power of design. They design with the belief that it is less about making high quality brand experiences and more about the process at which they engage in, to create a real relationship between our brands and their consumers. Go and check them out at their website.
Branding is important to any new product, company, service, etc. Branding is a true everlasting identity. Products have life cycles but branding outlives products. Meanwhile packaging also plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups.
Here is a look at the branding and packaging of the London House of Coffee. You can really see how true Reynolds and Reyner stayed to the process and how their ideas and project evolved.
The London House of Coffee
Overall a very good example of the stages of creating effective branding and package design. Please check out Reynolds and Reyner’s website.