The Vintage Revival

The Vintage Revival stemmed from a series of themed events that was promoted with vintage design elements. The month of events ranged from retreats to fitness to barbecues. It was important that the events were obviously a part of the same effort, but also catered to the individuality of the events.

Why has vintage design become so popular? What elements should be considered when designing for a vintage theme? How difficult is it to make something vintage, but feel modern as well?  What vintage trends should I consider including? These were questions I took into account before putting the designs together.

Based on my research, this is what I found:

Badges and Circles

The badge concept lies at the very heart of most vintage designs. Designers typically shoot for a nice, simple shape that can be stamped anywhere and on anything. Circles are by far the most popular shape for these badges, but you’ll also find plenty of hexagons, shields and diamonds.

Handrawn Vibes

The hipster movement embraces all things handmade, therefore vintage designs have a sketchy or hand drawn look that fits really well into this aesthetic. The artistic talent in this category is really impressive. Though vintage collections tend to be quite masculine in appearance, so it’s nice to see designs that push back just a bit on this trend and add complex floral arrangements and beautiful, muted colors.

Industrialesque

As we look back at early to mid 20th century design, we see simple designs without gradients, feathered shadows, or three-dimensional  renders, but they still make bold visual statements. The main icons that are used are hammers, axes, wrenches, and factories. Our tech savvy generation is drawn to visuals that remind us of the industrial revolution.

Featuring Nature

A lot of vintage design treatments feature animals like deer, moose, elk, etc. If it has antlers, it’s in. This lends to the overall outdoorsy trend in vintage designs (featuring mountains, trees, tents, etc.). Also, nautical themes are extremely popular, such as anchors, fish, and ropes.

A PhotoLogo

When we look back at how vintage logos were displayed ten years ago, we would typically see a solid background or maybe a gradient. The bright, colorful and complex Internet logos of the time looked too busy for anything else. In today’s age of design, our monotone, hipster logos are very simple. But look fantastic when simply overlaid on top of a great photograph.

Simple Line Art

Design trends change how we create vintage graphics. Now that flat design is trending, vintage design often feature thin lines and simplified illustrations.

With all of this in mind, I developed a series of promotional fliers that consistently represented the theme, while appealing to the modern eye. Vintage design trends are continuously developing. Take inspiration from different designs, color choices and create something beautiful.

 

Branding/Package Design: The London House of Coffee by Reynolds and Reyner

Through my experience in design I have done very little package design. In efforts to stay versatile. I research and play around with services in the field that I don’t get a lot of exposure to. Which leads me to the branding and packaging the London House of Coffee, designed by Reynolds and Reyner.

Reynolds and Reyner is a design studio in the Ukraine who’s philosophy is rooted in the true power of design. They design with the belief  that it is less about making high quality brand experiences and more about the process at which they engage in, to create a real relationship between our brands and their consumers. Go and check them out at their website.

Branding is important to any new product, company, service, etc. Branding is a true everlasting identity. Products have life cycles but branding outlives products. Meanwhile packaging also plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups.

Here is a look at the branding and packaging of the London House of Coffee. You can really see how true Reynolds and Reyner stayed to the process and how their ideas and project evolved.

Sketches

Branding

Packaging

The London House of Coffee

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london-34pk copy

Advertising

london-future_ads

Overall a very good example of the stages of creating effective branding and package design. Please check out Reynolds and Reyner’s website.

RETRO Designs Are the New Trend…

Using retro themed design elements is the latest trend in graphic design. Retro designs can be characterized by period icons, vivid graphics and pale colors.

Although I’ve noticed this trend in layout design as well as advertising and logo design, I’ve chosen to include images of logos particularly.

Why the New Trend?

I believe retro designing interweaves time, styles, tastes and ages. Mixing modern graphics with old designs helps to create a vintage appeal. People often associate “value” with old things. While value element helps draw in visitors, the  modern design elements help keep them hooked. Maybe the fact that a lot of us think that life was much more simple “back then” has something to do with the design’s popularity. Perhaps retro and vintage designs take us back to a place where life was much more relaxed than it is today.

Design Elements to Retro Design

Retro designing has several elements are often repeated. Handwritten scripts are very popular. Some designers use old cars, retro product models, old fashioned photographs, early electronic devices and other such old images for creating retro look.  Some designs reflect the celebration of sixties to space travel while others prefer to highlight post-war optimism and ad campaigns of ‘50s. The use of military themes like old war planes and badges are also very effective. There are certain elements that contribute in making a design retro.

Here are some examples:

1. Using Shapes

Vintage Labels-Wallace_05

 

 

 

 

 

 

 

 

 

 

2. Color Schemes

VintageColourPalette

 

 

 

 

 

 

 

 

3. Typography

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4. Textures

textures

 

 

 

 

 

 

 

 

So whether using these retro elements in designing is an attempt to bring back the memories of past or just to keep up with the trend – either way the outcome can be quite eye catching. When a designer purposely develops an old design and blends it with a modern appeal, we get true retro effect.

A New Look for that Special Day…

There are few projects that prove to be more difficult that the wedding invitation. This is for the “perfect day” and everything needs to be spot on.

Not only does it need to be effective and notify the guests of the information for the wedding but it also needs to portray the “personality” of the couple’s relationship, which often is the tricky part.

In most of my research, I’ve came across the more traditional wedding invitation designs, which is great for some. But for those brides who are looking for the more modern and edgy design, the more traditional looks don’t cut it.

I’m working on a current wedding project which includes the invitation, wedding program, guest book, engagement and wedding photo book, table name cards, photo powerpoint presentation, and keep sake items. The wedding is next year in the Spring but with the amount of items to design, my research starts now!

I found an article about wedding invitations particularly on Designer Daily’s blog that really gave me some ideas on a NEW LOOK for the special day! They proved to be effective with tons of personality.

Check them out!

Covering Tragedy…

It seems now more than ever that tragedy finds ways to repeat itself. The past several years of these devastating events have Americans fearful for their lives every day. For those of us who were so lucky to have not been a victim, we find ourselves grateful that our families and loved ones weren’t involved, yet ironically we search for details, images, videos and tapes to get us closer to the truth. It is almost as if we would’ve wanted to be there every second along the way. Well one thing is for sure, we want the whole story with as much coverage and as many evocative images as possible.

When magazines cover tragedies there is a fine line between appearing insensitive and being mindful of those involved and their families. The following slideshow features covers about tragedy. Different techniques were used and some are more effective than others.

If these covers bring feeling, emotions and memories to mind, then they work! Kuddos.

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Rue Mag = Your Everything Modern Chic Guide

My newest magazine discovery and obsession. This lifestyle magazine specializes in everything modern chic, including fashion and home décor.

The layout is clean, fresh, simple and to the point. Colors are vibrant, cool yet explosive. Photography speaks for itself  and tells the story meanwhile articles are short yet informative.

Check out Rue Magazine at www.ruemag.com

A REAL Fresh Beginning…

Ahhh, and finally it is a brand new year! A chance to go out with the old and come in with the new. Typically at any given point in time, we as people can make changes in our lives from day to day. But for some reason, it is the beginning of a new year when we feel changes are much more REAL and profound. A REAL fresh beginning.

Having said that, I have chosen not to blog about something design specific, but about something that overall shapes my drive to become better at my profession every single day and that is inspiration. My inspiration comes from a very wide variety of outlets. Advice and the success of others being two of the more apparent outlets. I am sharing some advice that I’ve taken in for the new year of 2013.

Hopefully you can gain something from this and make tomorrow better than today.

Here is a link to a blog I found that I stayed on for hours listening to noteworthy advice from business professionals, mentors, and teachers of all sorts. There are some great suggestions here for changes in your life and and things that might spark some thoughts! Thanks TED for this post!

Ted Blog-New Year Resolutions