Great business cards communicate a whole lot of information — both directly and indirectly — about the people and companies they represent. The average person thinks of a business card stating the standard name/address/e-mail/phone data (does anyone use fax anymore?) information. But as a designer, we know creative business card designs convey personality, philosophy, attitude and brand. Along with interesting printing or production techniques, a business card can leave a lasting impression on your company. Here are few things to consider when designing your next business card.
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Business cards which are not rectangular in shape or have designs cut in them are made through a technique called die-cutting. The process is simple but will cost a bit more than regularly shaped cards. The process is kind of like a hole puncher one would use on paper to go in ringed binder. A template is made of the required shape which is used for cutting. Similarly, card exteriors could be cut in any shape as well. This technique are attractive to the eye and are much more dynamic.
The letterpress printing technique gives an elegant look to the business card. This is done by pressing the paper through an inked raised surface, this gives the business card color and depth. The letterpress business card combine the craftsmanship of traditional letterpress with the modern ease of digital printing.
Using an embossing technique in printing gives your business card a three dimensional effect. There is a certain die used similar to die-cutting, one for pressing the paper, which gives three dimensional, lifted look.
You have the option of giving more grace to your business card by applying foil to desired areas. The foil has a shiny look and could be used in cards which have plain solid color. With foil stamping, you get an irresistible focus point, and a unique effect that you simply can’t achieve with metallic inks.