Creative Business Card Designs

Great business cards communicate a whole lot of information — both directly and indirectly — about the people and companies they represent. The average person thinks of a business card stating the standard name/address/e-mail/phone data (does anyone use fax anymore?) information. But as a designer, we know creative business card designs convey personality, philosophy, attitude and brand. Along with interesting printing or production techniques, a business card can leave a lasting impression on your company. Here are  few things to consider when designing your next business card.

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Sleek and Shapely

Business cards which are not rectangular in shape or have designs cut in them are made through a technique called die-cutting. The process is simple but will cost a bit more than regularly shaped cards. The process is kind of like a hole puncher one would use on paper to go in ringed binder. A template is made of the required shape which is used for cutting.  Similarly, card exteriors could be cut in any shape as well. This technique are attractive to the eye and are much more dynamic.

 

 

Letterpress Option

5a0dd5dac0d7228666aede3a89998befThe letterpress printing technique gives an elegant look to the business card. This is done by pressing the paper through an inked raised surface, this gives the business card color and depth. The letterpress business card combine the craftsmanship of traditional letterpress with the modern ease of digital printing.

 

 

 

 

Lift with 3D PrintingLift-it-with-3D

Using an embossing technique in printing gives your business card a three dimensional effect. There is a certain die used similar to die-cutting, one for pressing the paper, which gives three dimensional, lifted look.

 

 

 

11-Liverpool-Foil-Business-Cards-aFoil Stamping, Transparent Prints

You have the option of giving more grace to your business card by applying foil to desired areas. The foil has a shiny look and could be used in cards which have plain solid color. With foil stamping, you get an irresistible focus point, and a unique effect that you simply can’t achieve with metallic inks.

 

 

 

 

 

 

 

 

 

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Branding/Package Design: The London House of Coffee by Reynolds and Reyner

Through my experience in design I have done very little package design. In efforts to stay versatile. I research and play around with services in the field that I don’t get a lot of exposure to. Which leads me to the branding and packaging the London House of Coffee, designed by Reynolds and Reyner.

Reynolds and Reyner is a design studio in the Ukraine who’s philosophy is rooted in the true power of design. They design with the belief  that it is less about making high quality brand experiences and more about the process at which they engage in, to create a real relationship between our brands and their consumers. Go and check them out at their website.

Branding is important to any new product, company, service, etc. Branding is a true everlasting identity. Products have life cycles but branding outlives products. Meanwhile packaging also plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups.

Here is a look at the branding and packaging of the London House of Coffee. You can really see how true Reynolds and Reyner stayed to the process and how their ideas and project evolved.

Sketches

Branding

Packaging

The London House of Coffee

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Advertising

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Overall a very good example of the stages of creating effective branding and package design. Please check out Reynolds and Reyner’s website.