Category Archives: Uncategorized

A strong brand narrative is essential for businesses looking to stand out in today’s crowded market. It goes beyond logos and slogans, telling a cohesive and compelling story that resonates with customers on a deeper level. Here are some tips on developing a compelling and consistent brand narrative. Define Your Core Values and Mission StartContinue reading “Building a Strong Brand Narrative”

In the ever-evolving landscape of marketing, visual storytelling has emerged as a powerful tool for brand building. It goes beyond traditional marketing methods by engaging audiences on an emotional level, fostering deeper connections, and enhancing brand identity. Visual storytelling harnesses the power of images, videos, infographics, and other visual elements to communicate a brand’s messageContinue reading “The Power of Visual Storytelling in Brand Building”

In today’s digital age, personal branding has become essential for professionals looking to stand out in their careers, no matter the industry. Whether you are an entrepreneur, a job seeker, or a professional aiming for career advancement, a strong personal brand can differentiate you from the competition and establish your credibility. Why It Matters PersonalContinue reading “Why Personal Branding Matters”

“Books give a soul to the universe, wings to the mind, flight to the imagination, and life to everything.” Despite the research, documents, and experts that recommend reading books as part of your daily routine, there are staggering statistics out there about how little people read nowadays. 25% of adults will not read a singleContinue reading “What Reading Does for the Creative Mind”

This branding project hit my desk one morning with a pretty tight deadline. I love creating identities, but this one was tough. The challenge here was to brand one of Leon County’s newly established offices with a simple and clean color palette while also sending a clear message of what the office aims to accomplish: Business GrowthContinue reading “Branding: The Office of Economic Vitality”

Leon County’s Annual Report is by far one of the most imperative documents for the organization that informs the public of Leon County’s overall performance over the past year… And I get to design it. Unfortunately, there will not be a lot of new design elements to be introduced this year because the frame work willContinue reading “2014 Annual Report Design…”

I’m always searching for sites that offer inspiration, first and foremost, but also easy access to ideas and design elements. A co-worker of mine stumbled upon Canva.com. Canva is an easy to use online design tool that allows people who aren’t graphic designers, design beautiful designs for just about any occasion. Canva offers layouts forContinue reading “CANVA – Amazingly simple graphic design…”

Choosing the right font and typeface for a design is one of the FIRST things I do when designing. There are so many factors that come into play. Does it mesh well with the type of event? Is it too busy? Is it clean enough? Does it need to be more playful? Does it workContinue reading “Font Picks of the Month…”

Another Leon County project has sparked many creative thoughts. Just to inform you: Leon County has a long tradition of supporting its local veteran community through an array of programs and services. Since 2012, the County has held Operation Thank You events each year to honor veterans who have dedicated their lives in order toContinue reading “Operation Thank You – The Perfect Logo…”

As part of becoming a part of the Leon County family in beautiful Tallahassee, FL, I’ve been getting familiar with the overall design elements and requests made throughout our departments. One recent request was to create a save the date for the annual Live Well LEON Well-Being Fair. I was able to incorporate the bright colorsContinue reading “Live Well LEON – Save the Date Design…”