A strong brand narrative is essential for businesses looking to stand out in today’s crowded market. It goes beyond logos and slogans, telling a cohesive and compelling story that resonates with customers on a deeper level. Here are some tips on developing a compelling and consistent brand narrative. Define Your Core Values and Mission StartContinue reading “Building a Strong Brand Narrative”
Author Archives: Amanda Rodriguez
The Power of Visual Storytelling in Brand Building
In the ever-evolving landscape of marketing, visual storytelling has emerged as a powerful tool for brand building. It goes beyond traditional marketing methods by engaging audiences on an emotional level, fostering deeper connections, and enhancing brand identity. Visual storytelling harnesses the power of images, videos, infographics, and other visual elements to communicate a brand’s messageContinue reading “The Power of Visual Storytelling in Brand Building”
Why Personal Branding Matters
In today’s digital age, personal branding has become essential for professionals looking to stand out in their careers, no matter the industry. Whether you are an entrepreneur, a job seeker, or a professional aiming for career advancement, a strong personal brand can differentiate you from the competition and establish your credibility. Why It Matters PersonalContinue reading “Why Personal Branding Matters”
What Reading Does for the Creative Mind
“Books give a soul to the universe, wings to the mind, flight to the imagination, and life to everything.” Despite the research, documents, and experts that recommend reading books as part of your daily routine, there are staggering statistics out there about how little people read nowadays. 25% of adults will not read a singleContinue reading “What Reading Does for the Creative Mind”
[book review] Steal Like An Artist by Austin Kleon
In an effort to keep my creative mind fueled, I always read books that challenge my creative processes and imagination. Steal Like An Artist by Austin Kleon, a young, hungry artist and writer based out of Texas, is by far the best read I’ve experienced on creativity and pushing yourself to step outside of our norm. Austin KleonContinue reading “[book review] Steal Like An Artist by Austin Kleon”
The Perfect Fit for your Creative Talent
In my quest to find the perfect fit for the next career as I move to Dallas, I’ve been asking myself, what does a creative designer need in a company to be successful? A lot of people suggest to do freelance work, or start my own business, but I’m just not ready for that yet.Continue reading “The Perfect Fit for your Creative Talent”
Magazine Industry: Trends and Challenges
Here is a little research for ya! I am personally NOT a data person, but I found this topic to be very interesting. I still hear people say “print is going to die”, and I have also heard, “with the technological advances, who needs print publications anymore?” I’ve always believed that a printed product serves as that tangible “friend”Continue reading “Magazine Industry: Trends and Challenges”
Branding: The Office of Economic Vitality
This branding project hit my desk one morning with a pretty tight deadline. I love creating identities, but this one was tough. The challenge here was to brand one of Leon County’s newly established offices with a simple and clean color palette while also sending a clear message of what the office aims to accomplish: Business GrowthContinue reading “Branding: The Office of Economic Vitality”
Creative Business Card Designs
Great business cards communicate a whole lot of information — both directly and indirectly — about the people and companies they represent. The average person thinks of a business card stating the standard name/address/e-mail/phone data (does anyone use fax anymore?) information. But as a designer, we know creative business card designs convey personality, philosophy, attitude and brand. Along withContinue reading “Creative Business Card Designs”
The Vintage Revival
The Vintage Revival stemmed from a series of themed events that was promoted with vintage design elements. The month of events ranged from retreats to fitness to barbecues. It was important that the events were obviously a part of the same effort, but also catered to the individuality of the events. Why has vintage designContinue reading “The Vintage Revival”
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